Start
Onboarding
Get users to the aha moment before they close the tab
Build
Habit Formation
Convert one-time use into compulsive return behavior
Decide
Pricing Psychology
Frame value so the price feels inevitable, not optional
Commit
Checkout
Remove the last hesitation before the purchase decision
Keep
Churn Prevention
Catch users drifting before they consciously choose to leave
Activation
Improve Onboarding Activation
Get users to value before setup, permissions, or blank-state friction takes over
Growth
Increase Referral Conversion
Fix reward clarity, inline conditions, and shareability without inventing a second system
Adoption
Build AI Trust & Adoption
Teach the capability ceiling, explain the signal, and reduce first-use hesitation
Recovery
Handle Errors Without Losing Trust
Use evidence, forward-looking actions, and preserved progress to recover gracefully
Conversion
Improve Pricing Conversion
Anchor the price properly, make the right plan obvious, and close the last trust gap
Retention
Reduce Churn After Early Value
Catch the slow fade early and make the return path easier than the exit
All stages
Trust & Transparency
Products that show their work earn exponentially more trust
All stages
Referral & Growth
Referral programs break at redemption, not at signup
All stages
AI Feature Trust
AI features need to earn trust differently than everything else
All stages
Error Recovery
How a product handles failure reveals more than its success states
Auth
Login / Sign Up
The first action is a trust test — every field costs goodwill
Monetize
Pricing Page
Anchor high before you reveal what users will actually pay
Purchase
Cart
Where committed intent meets last-minute doubt
Retention
Billing & Subscriptions
Partners show usage. Vendors show invoices. Choose one.
Support
FAQ / Help Center
The best FAQ answers the question before it's asked
Recovery
404 & Error Pages
An error page is a product moment — not a dead end
Discovery
Search
Search is a conversation about intent, not a text lookup
Content
Blog & Content
Every blog post is a conversion funnel in disguise
Escalation
Contact Us / Support
Contact pages are escalation paths — not destinations
Hiring
Careers
The careers page sells the company before the job
Trust
Team / About
The About page builds company-level trust at scale
State
Saving Changes
Silence after save creates invisible anxiety loops
Retention
Deleting Account
Make what will be lost visible, concrete, and reversible
Checkout
Entering Promo Code
The promo field creates expectations it must never betray
Conversion
Submitting a Form
Forms fail when the machine blames the user for the machine's rules
Auth
Verifying Account
Verification is friction that must feel worthwhile to cross
Discovery
Filtering Items
Empty filter states are the feature's hardest failure mode
Retention
Canceling Subscription
The cancel flow is the last moment to reframe what leaving costs
Progress
Uploading Media
Uncertainty during upload erodes trust faster than slow uploads
Auth
Resetting Password
Password reset is a trust moment disguised as a utility flow
Feedback
Showing Input Error
Error copy is where products lose or keep users in under 5 seconds
Commerce
Adding to Cart
The add-to-cart moment is commitment — confirm it or lose it
Commerce
Making a Card Payment
Payment is the highest-trust moment in the entire funnel
Support
Contacting Support
A support ticket is evidence that self-service already failed